Missing Data Finder for Shopify

🔧 Quick Info: You can search for the products with missing or invalid data.

What it does

The Missing Data Finder scans your Shopify product catalog and flags products (and their variants) that are missing important information or have data that looks wrong. You choose which products to check and which kinds of problems to look for, and the tool produces a downloadable report listing every issue it found.

You can check for any combination of these problems:

SKU is empty — products/variants with no SKU.
Duplicate SKUs — the same SKU used on more than one variant.
Products without description — empty product descriptions.
Products without collections — products not assigned to any collection.
Products without product type — the Product Type field is blank.
Products without product vendor — the Vendor field is blank.
Products without tags — no tags applied.
Products without images — the product has no featured image.
Images without alt tags — images missing alt text (important for accessibility and SEO).
Products without variants — products that have no variants.
Variants without image — variants with no image assigned.
Price > Compare at price — the selling price is higher than the “compare at” price, which usually signals a pricing mistake.
Barcode is empty or invalid — missing or malformed barcodes.

The scan runs in the background. When it finishes, the report is ready to download, and you can have it emailed to you automatically.

When to use it

Before launching a new sales channel, ad campaign, or feed (Google Shopping, marketplaces) where missing fields cause rejected products.
During a periodic catalog “health check” to keep your data clean.
After a bulk import or migration, to confirm nothing was dropped.
When you suspect pricing errors, duplicate SKUs, or accessibility gaps (missing alt text).

Before you start

Make sure your Shopify store is connected.
Decide which products you want to check — everything, or a narrower set (a collection, product type, vendor, tag, status, or stock level).
Have an email address ready if you’d like to be notified when the report is done.

Step-by-step

1 Open the Missing Data Finder tool from your Shopify tools.

2 Select Products. Choose which products to scan. You can either pick a collection, or use the filters to narrow things down:

Product Handle — one handle, or a comma-separated list. Leave blank for all products.
Product Type — one type or a comma-separated list. Leave blank for all.
Product Vendor — one vendor or a comma-separated list. Leave blank for all.
Product Tags — one tag or a comma-separated list. Leave blank for all.
Product Status — Active, Archived, or Draft (defaults to all).
Product Published Status — Published or Unpublished (defaults to all).
Product Stock Status — Out of Stock or In Stock products (defaults to all).

Note: when you pick a collection, the other filters are hidden — the collection takes over the selection.

3 Select Fields. Tick the checks you want to run (the list above). You can select as many as you like, or use the toggle-all option to select them all at once.

4 Export Options.

Filename — defaults to missing_data_<today's date>; change it if you like.
File Format — choose CSV or Excel (Excel/.xlsx is the default).

5 Email Delivery. The download link is emailed to you when the report is ready — your account email is filled in for you; change it or turn email delivery off on this step if you prefer.

6 Start the export. The scan runs in the background — you don’t need to keep the page open.

7 When it’s done, download your report (and/or open the email link).

File / field reference

Each row in the report represents one issue found. Columns:

Column	Description
Handle	The product handle.
Variant title	The affected variant (when the issue is variant-level).
SKU	The SKU of the affected product/variant.
Field	Which field or check the issue relates to.
Additional info	Extra context about the issue.
Error	A description of what’s wrong.

The report is delivered as a CSV or Excel (.xlsx) file, based on your choice in Export Options.

Troubleshooting / FAQ

My report is empty.

That’s good news — no problems were found for the products and checks you selected. Try widening your product filters or selecting more checks if you expected results.

I didn’t get the email.

Check your spam folder, confirm the address on the Email Delivery step, and make sure delivery wasn’t turned off (it’s on by default for exports). You can still download the report from the tool once it finishes.

The export is taking a while.

Large catalogs take longer. The scan runs in the background, so you can leave the page — you’ll be emailed when it’s ready unless you turned Email Delivery off.

I only want to check one collection.

Pick the collection in the Select Products step; the other filters are hidden because the collection defines the set.

What’s the difference between “Products without images” and “Variants without image”?

The first flags products with no featured/main image; the second flags individual variants that have no image of their own.